The latest project from Chinese conceptual artist Ai Weiwei involves pieces from emerging designers from the Dover Street Market in NY. Wei Wei was given free reign to shoot for V Magazine, “in whatever manner he chose.” So, new brands like Hood By Air and Gosha Rubchinskiy had their clothes splattered by buckets of paint. Taken mid-pour, the splashes were frozen making an otherworldly picture out of what normally would be considered movie slap-stick or a terrible disaster. Here’s a full range without a laughing model in the bunch –they had to be told not to– it’s too comical not to at least grin. Needless to say, these mostly unknown designers just got put on the map by having their clothes turned into conceptual art.