You’ve probably played Cards Against Humanity. The famously irreverent card game, where players compete to fill in sentence blanks with the most hilariously awful things ever. Seems just right for GOP front-runner and eventual nominee, Donald Trump, huh? David Da Silvathought so and Trump Against Humanity was born.
Da Silva is the co-executive creative director of the Canadian ad agency Sid Lee. It all began at the Sid Lee Collective, an incubator inside the company where employees can develop non-commercial creative projects. DaSilva told The Daily Dot,
“We were watching CNN at night, we were watching clips on YouTube and Fox News and everything. We had a bunch of team members scouring the Internet for the best line. We made a short list and we put them into the cards.”
Trump’s statements and ridiculousness provided an embarrassment of riches but they ultimately only used about 30 lines, a relatively small selection of his “best”. Da Silva says they probably could have had 500 cards with no problem finding enough material.
The concept is simple; It takes the Cards Against Humanity model and simply replaces the sentences with actual things Trump has said. The game can be played on its own or as an expansion pack shuffled into a standard Cards Against Humanity deck.
“In our expansion pack, it’s all Trump quotes. The black cards have the actual phrases with blanks in them. The white cards are thing you could fill in those blanks with. For example, [you could get]
‘Make America _______ again’ and … fill that in with any number of things that he’s said, like ‘Mexicans,’ or ‘micropenis,’ or ‘Muslims.‘”
Sid Lee produced only about 100 packs, all of which are currently sitting in Da Silva’s office in Toronto. After they first posted about it on social media last Friday, and it immediately went viral. The original plan was to give away the game FREE to people who signed up on the agency’s website, but Da Silva is reconsidering since thousands of people have requested packs.
“I feel like people were sort of like waiting for it. Not only was it one of those things where not only is a great game, but just the line inherent in the name of the game Trump Against Humanity is pretty powerful. it’s just like ready-made for the Internet and for tweeting.”
(T/Y Tad; via The Daily Dot)